Lauren Baer

The story of how one service-industry couple continued against the odds to deliver joy through food.
Cast your mind back. It's March 2020. The US has only just begun to see the effects of COVID-19 hit its shores. The more cautious have started to self-isolate. The government is a patchwork of conflicting information. On St Patricks Day, the bars and restaurants of Denver are still full of blissfully ignorant revelers. The following week, the penny drops, and shutters close like dominoes along...

Discover the perfect antidote for COVID-19 induced melancholy: childlike wonder and a world of delight at Denver Circus Collective.
As a child, our sense of adventure is unhindered by fear. Do you remember the feeling of the wind whooshing over you as you were pushed on the swings? Rolling down hills and landing in a giggling heap at the bottom? Jumping, cartwheeling, and climbing trees? Life as an adult leaves little time for these small joys. Over time we gain trepidation over new experiences, fear of getting hurt, of looking silly. Day to day ...

[Ghostwritten and posted with permission]

The three-step approach that creates powerful, relevant, market-ready brands and confident brand leaders.

Studies show that the average consumer is exposed to as many as 10,000 brand messages each day. In a sense, we’ve become a culture of mixed signals, caught up in a ceaseless clutter of noise and attention-grabbing that leaves little room for customers to truly connect with brands. It’s no surprise that today’s brands have to fight hard to earn their customers’ attention.

But it’s not just ...

Web content for new concept destination.

At SIGNAL.csk, we love working with companies to find what’s true, meaningful, and different about their brand. The ‘meaningful’ part of this equation lends heavily to giving back and making a difference in initiatives and communities that align with a brand’s values.
Philanthropy is an evermore important part of company culture and an obvious choice for building brand reputation. Although giving programs, causes, and volunteer tie-ins are not new, consumers basing purchase decisions on socia...

Influencer marketing ad spend is set to reach between $5 billion and $10 billion in 2022. Over the past two years, the search term “influencer marketing” has grown 400%. Put simply, influencer marketing places focus on influential people rather than the target market, usually using social media as its platform. Brands identify the individuals who can influence their target customers, and enlist them to engage and advertise on their behalf.
There’s no denying that the way brands engage is chan...

A piece on branding, ghostwritten on behalf of branding agency SIGNAL.csk. (Posted with permission)

[In this project I created brand copy and aided in honing brand voice for online and print collateral.]

Lodgic Everyday Community is the nation’s first-ever blend of productivity-boosting workspace, flexible childcare, and all-day food and drink. All at your pace in one energizing, everyday place.

We know that every day is different — so this smart, new environment is designed to support and simplify daily life on your terms. Plug in where you want, how you want, whenever you want. We’re here for you.

If you are an entrepreneur, a business owner, or part of a marketing department and are trying to tell your company’s story, this article is for you. Storytelling is a skill, and it can be learned.

While there are many storytelling techniques, it’s indeed more of an art than a science. Those who excel in the art of storytelling, whether it’s online storytelling, digital storytelling or the politician-like storytelling in front of crowds, develop a competitive advantage in communications.

*Please note: articles on this site have been edited (poorly) since publication.*

Article on North Carollina Real Estate in the Golden Triangle.

Being in one’s comfort zone implies familiarity, safety, and security. Creating a comfort zone is a healthy adaptation for much of our lives. But so is stepping out of our comfort zone when it’s time to transition, grow, and transform." - Abigail Brenner M.D
Stepping outside of your comfort zone is something that doesn't come naturally. Whether it's a physical challenge like a skydive, or a mental one such as a discussion with a stranger, it takes an element of self awareness that many lack. ...

Hospitality (noun): Generous and cordial reception of guests; friendly welcome; offer of a pleasant or sustaining environment; readily receptive.
Hospitality is all about the commitment to making people feel welcome and comfortable, which enhances experiences and deepens personal connections. With your brand, every point of contact is inherently an opportunity to exude hospitality — which heightens engagement and evokes genuine emotional responses, leaving consumers feeling understood, apprec...

Winter in Scandinavia is unlike any winter season found around the globe. It's frozen cold months feature daylight hours so short they've been forced to create words which don't translate, in order to weave a more liveable lifestyle. Hyyge has been touted as a "vague cultural concept which doesn't translate easily into English, but it has helped Denmark become the 'happiest country on Earth' despite long, dark winters" [1] Undoubtedly, it works. Rather than enduring the winter as other countr...

Grace O Donnell is a filmmaker from Ireland. Filmmaking may not be one of the digital nomad jobs we witness often, but there are indeed very successful examples, and Grace’s is one of them. She studied Psychology at Edinburgh University and worked in marketing for four years. After quitting her job (twice) to backpack around…

*Please note: articles on this site have been edited (poorly) since publication.*